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ADEO is the leader in Europe and the world's third largest player in the home improvement and DIY market.
To sustain its strong growth, the company has laid the extension of its business on a Platform and Data strategy. To propel this ambitious plan, ADEO has decided to migrate its entire IT system into Google Cloud, applying a datacenterless strategy. Part
of this transformation program, ADEO has awarded Sopra Steria Digital and Cloud Teams to lead the replatforming of its unique datawarehouse into a next-generation Data platform. This platform aims at establishing new foundations for enabling AI powered
added services to the ADEO’s 150,000 leaders widespread into 20 countries.
Data at the heart of ADEO’s retail activities
With a turnover of 30.2 billion euros in 2024 and a network of 800+ points of sale, marketplaces and platform partnerships, ADEO distributes its solutions for a positive housing in 20 countries. Every day, the ADEO’s 110,000 employees make available
in stores or online, the products and solutions useful for the projects of residents and housing professionals. Their modo is “We make home a positive place to live” helping inhabitants everywhere in the world to live in a healthy, secure,
responsible, sustainable, economical and comfortable environment.
ADEO operates as a platform company, with 6 major retail brands, and is led by 3 main principles: a client-centric culture, taking in account inhabitants needs to develop our products and services, the share of our ambitious enterprise project as well
as our capacity to learn and act, and the results of our collective performance, and a unique and embodied leadership model.
Adeo has then established a Platform strategy and Data Transformation Plan aiming at bringing new decision-making tools powered by artificial intelligence to all its geographies. To enable this platform and data plan with cutting-edge solution, ADEO has
decided to move its entire IT system into Google Cloud.
Historically, Adeo created a PMAGGEN application to feed the Adeo DataWarehouse with data from the group's Business Units (BUs), and added other “Business Functions” as
data became available.
These business functions generate products that are now indispensable to their BU or Platform/Community customers.
These products cover areas such as stock, inventory, sales, margins and store replenishment, and can be used, for example, to calculate weighted average prices, inventory valuation, provisions for price increases or operating accounts.
Despite the importance to the business of the products generated by PMAGGEN, the application no longer met the company's drivers, and its platform was becoming obsolete.
A project was therefore launched to re-urbanize the PMAGGEN application, and in particular to replatform the business functions.
A few months after its launch, this project launched by Adeo with a partner ran into difficulties, not only in terms of project management, but also in terms of architecture and quality of deliverables.
Sopra Steria therefore stepped in alongside Adeo, initially to take over management of the project, then to work with Adeo on the architecture, and finally to take charge of some of the business functions.
Since January 2025, the PMAGGEN application has been dismantled and Global business functions like margin calculation, PMP, stocks valorization ... calculated on GCP with DWH data.
Benefits
The new Data Platform powered by Google Cloud technologies allows ADEO to provide faster access, to reduce operational maintenance and cost, and to get a scalable and carbon neutral storage and computing capabilities. This foundational transformation paves the way for future developments, including some machine learning features to unlock value and to offer better prediction.
| For the IT Department | For Business Teams |
- High performance data computing and storage capacities, reducing the cost of maintenance
- Native scalability capabilities and resources optimisation management, meeting ADEO’s high growth requirements and peak demands
- Secure platform responding ADEO’s needs in terms of privacy and transparency
| - Datawarehouse transformation program operated through a smooth transition plan, avoiding any disruption of services
- Faster access to data for the 150,000 leaders, across the 3 continents and 20 countries
- Enhanced carbon footprint of the Datawarehouse, thanks to Google Cloud Carbon neutral operations
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