Needs, uses, offers and economic models... Confronted with today's rapidly evolving environment, digital transformation is the greatest area of change faced by any company or organisation.
How can it be successfully managed?
Above all, addressing digital transformation means maintaining the momentum generated by the digital revolution — and maybe even contributing to it. The challenge is not in finding ideas; employees are never short of them, creative techniques encourage their emergence, and start-ups show the path to follow. The real challenge, as is often the case, lies in how the chosen project is carried out. How can new ideas be encouraged? How can one allow oneself the right to make mistakes? How can the ideas that really work be quickly applied?
This white paper provides the keys to structure and bring together strategy and performance.