The AI-driven transformation of professions

In Brief 

Generative artificial intelligence (GenAI) represents a major turning point, not only in terms of technological capabilities, but also in terms of the transformations it is bringing about in the workplace. While its impacts remain difficult to define, its rise is undeniable. According to a 2024 Sopra Steria Next study, the GenAI market will reach $100 billion by 2028, reflecting an explosion in the number of users and an intensification of its everyday use. 

Since OpenAI democratized GenAI, these technologies, once reserved for an elite few, are rapidly transforming our daily lives. However, this acceleration raises some major questions: 

• How can we redefine collaboration between humans and machines? 
• Which professions will be most affected, and which skills should be developed as a priority? 
• How can we engage in this transformation while maintaining ethics and performance? 

As with any technological innovation, GenAI is profoundly changing the world of work. Some tasks will be automated, rendering certain skills obsolete, while new roles will emerge. HR teams have a key role to play in this evolution. Proactively managing resources and skills, training employees and supporting their career development, and fostering a culture of human-machine collaboration are essential. These levers must be supported by clear strategies to create an environment where technology becomes a driver of performance rather than a threat. 

Download our point of view to learn more about the challenges of GenAI and how your organization can prepare to fully leverage its potential. 

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GenAI: Which approach to adopt to anticipate the impacts of GenAI? 

Sopra Steria Next and Neobrain offer a three-step methodology to help companies gain a competitive advantage. 

1. Diagnosis of the impacts of AI on activities: Identify tasks that can be automated, those requiring human intervention, and classify activities into four categories: activities to be optimized, protected, exposed to automation, and enriched by AI. 
2. Skills analysis: Based on the impact of AI on activities, map the associated skills, identifying those that remain stable, those that are at risk, and those that are emerging to meet new requirements. 
   
3. Transition to a Skills-Based Organization (SBO): Adopt a skills-based organization, create bridges between professions, develop reskilling pathways, and optimize the allocation of human resources. 

Since the 1950s, AI has evolved rapidly, reaching its peak with the generative technologies of the 2020s, made accessible to the general public by OpenAI. GenAI is transforming human-machine interaction through natural language and the creation of varied content. It is redefining the human role by automating repetitive tasks and unlocking creative potential, enabling bold innovations. By 2035, 30 to 40% of the activities of 60% of workers will be transformed. A new imperative to address: managing the impacts of continuous change on society. 

HR leaders face a variety of challenges: 

• Supporting career transitions, 
• Organizing human resource redeployments, 
  
• Promoting skills adaptation (upskilling and reskilling), 
• Guiding and regulating the use of AI within organizations with a view to ethics and transparency. 

The Skill-based Organization (SBO) model: a solution for maintaining a competitive advantage in an uncertain environment 
GenAI requires a proactive approach to manage its impact on society. The Skill-Based Organization model is emerging as a strategic solution for preserving business agility and competitiveness. 

The case of the insurance sector, a sector facing numerous challenges for which AI and GenAI offer interesting solutions and opportunities 
The insurance sector faces major external challenges: cyberattacks, climate change, regulatory changes, etc. Sopra Steria Next and Neobrain offer an end-to-end approach to support organizations facing contemporary transformations. 

Conclusion: building a harmonious future between innovation and talent 

GenAI is transforming the workplace, making its adoption essential despite the associated costs. A balanced strategy, combining economic and technological issues, is essential. HR departments play a key role in this transition, driving change and adapting skills and professions. Maintaining the balance between technological progress and preserving the human element will be essential. 

Download our point of view to learn more about the challenges of GenAI and how your organization can prepare to fully leverage its potential