AI in recruitment: a front-row seat to transformation

by Richard Burgess-Kelly - Director of resourcing growth at Sopra Steria UK
| minute read

Artificial intelligence (AI) is reshaping the way we attract, assess, and onboard talent across government departments. As momentum behind AI adoption in public sector resourcing grows we have, over the past few months, been working closely with the public sector to design, implement, and customise innovative resourcing and workforce solutions. It’s clear we’re at a pivotal moment. Departments are under mounting pressure to do more with less, and suppliers are feeling that same squeeze.   

There’s a strong message coming from the top: AI and automation are no longer optional. They’re essential tools in rethinking how we attract, assess, and onboard top talent into the public sector. At Sopra Steria we’ve had a front-row seat to these conversations, and the appetite for AI is growing rapidly.  

Where is AI making an impact?  

AI is having an impact across the board, including in these key areas:  

  • Marketing and attraction: Clients want to use data-driven insights to craft campaigns that resonate with diverse candidate pools and optimise job placements.  
  • Assessment and selection: There’s interest in intelligent screening, psychometric tools, and skills-based matching. While there’s understandable nervousness –especially with stories of bias in big tech – public sector organisations are keen to deploy these tools responsibly.  
  • Onboarding: Automating workflows and paperwork helps new hires integrate seamlessly. AI can also support faster security clearances, reducing time-to-hire and administrative burden without compromising compliance.  
  • Application Tracking Systems (ATS): Everyone has a love-hate relationship with their ATS. Enhancing these platforms with natural language processing and AI workflows can improve both candidate and recruiter experiences.  

Candidate communication: Generative AI is being used to power chatbots and communication tools, keeping candidates informed and engaged throughout the process.  

Starting the AI journey  

Each public sector area faces unique pressures. Yet all are being asked to harness AI responsibly, fairly, and transparently. The growing number of UK AI policies, such as the Artificial Intelligence Playbook for the UK Government, aren't just about technical standards; they also cover ethical, legal, and operational principles. These policies help ensure AI aligns with public sector values.  

As suppliers and public sector organisations, we need to engage with these policies together. Doing so equips us to make better decisions when procuring or deploying AI tools, navigate risks like bias and data misuse, and demonstrate that innovation can still be human-centred.  

Challenges we’re encountering  

Nervousness around AI is normal and healthy. If implemented poorly, AI can pose risks. But when done right, it’s incredibly effective.  

Some of the biggest concerns we’ve found include lack of in-house expertise; policy, governance and accountability; over-reliance on suppliers; difficulty interpreting AI outputs and weak integration with legal obligations.  

Looking forward  

Despite the challenges, the benefits are compelling. AI enables faster screening of applications; predictive insights; reduced human bias (when properly monitored) and workforce modernisation a few of its advantages.  

The recruitment technology landscape is vast, and even as a supplier, it can feel overwhelming. Knowing where to start is key.  

If you’re in the public sector, here are a few critical questions to ask:  

  • What is the business problem or opportunity I’m looking to address with AI?  
  • Where is the data hosted?  
  • Who has access to it?  

Responsible AI adoption is non-negotiable. We must be open, trustworthy, and transparent, maintaining human oversight throughout. By building capability, asking the right questions, and embedding strong governance from the outset, we can ensure AI helps us recruit faster and fairer.  

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